For years, hotel revenue management has focused heavily on one central question: how much should we charge for a room? While room rates remain a critical part of revenue strategy, they tell only part of the story. A guest who books a room may also spend money on breakfast, restaurant meals, spa treatments, room upgrades, […]
In hospitality, guests are no longer comparing businesses on price, location or quality alone. They are also considering how easy it is to book, how quickly they can get the information they need, and how smoothly their experience unfolds from the first enquiry to the final interaction. Convenience has become a significant part of the […]
Hotel revenue management has always evolved alongside technology. From spreadsheets and historical reports to sophisticated revenue management systems, dynamic pricing, forecasting tools and increasingly powerful data analytics, technology has continually changed how hotels understand demand and make commercial decisions. Now, another technology is beginning to enter the hospitality conversation: Digital Twins. They are not yet […]
OTAs make booking accommodation incredibly easy. Guests can compare properties, check reviews, see photos, compare prices and make a reservation in just a few clicks. So why would a guest choose to book directly with a hotel instead? The answer isn’t simply “because the direct rate is cheaper.” In fact, competing with OTAs on price […]
When we think about revenue management, we naturally think about numbers: occupancy, ADR, RevPAR, booking pace, demand, pricing and forecasting. Marketing, on the other hand, is often seen as the team responsible for attracting attention, creating campaigns and driving traffic. But these two areas are much more connected than they may appear. A guest doesn’t […]
For years, the traditional holiday was something guests planned well in advance: a week at the coast, a two-week international trip, or a long-awaited annual escape. But travel habits are changing. Increasingly, guests are choosing shorter, more frequent breaks instead of waiting for one big holiday. The micro-cation – typically a short getaway of a […]
What if booking a hotel room became less about making a reservation and more about having a membership? Subscription models have changed the way consumers access everything from entertainment and fitness to meal deliveries and software. Instead of paying for something only when they use it, customers pay a recurring fee in exchange for ongoing […]
Revenue management has never been just about changing room rates. At its best, it is about understanding demand, anticipating guest behaviour, identifying opportunities, managing risk and making decisions that improve both occupancy and profitability. Yet, in many hotels, Revenue Managers spend a significant amount of their day dealing with repetitive tasks: pulling reports, checking rates, […]
When we talk about hotel revenue, the conversation usually centres around pricing, occupancy, demand forecasting and distribution. Housekeeping rarely gets the same attention. Yet every clean, inspected and guest-ready room is an essential part of the hotel’s revenue engine. Because a room cannot generate revenue if it isn’t available to sell. And housekeeping’s impact goes […]
“Only 2 rooms left.” You’ve probably seen this message countless times while booking a hotel. Sometimes it creates an immediate sense of urgency. Other times, it barely registers. So what makes scarcity work? And more importantly, when can a hotel genuinely use scarcity messaging to influence booking behaviour without damaging guest trust? The answer lies […]