These Basic Revenue Management Modules are short courses on various revenue management principles. They are aimed to enriching your knowledge on the subject and giving you more insight to execute the subject effectively.

Understanding the Basics of Revenue Management is important. We will discuss how to start the process and how to set yourself up to measure the success of your efforts.

Reviewing internal and external reports to evaluate our true performance gives us the insight on whether we getting our fairshare of the current market capacity.

Tactical Initiatives takes care of the day-to-day functionality. Reviewing from Overbooking, Displacement, Hurdle rates and supply and demand pricing.

Price determine your financial success, your brand and perceived value for money. We will review the structure to have integrity and parity in our rates.

Strategic Planning is our long term goals for revenue. It is important to understand how each segment within your market mix will perform and the risk it holds.

Predicting customer behaviour is not just crucial to your pricing strategy, but to your overall financial well-being as well. Especially in times of distress.

Your budget, together with your strategic plans needs to be set with precision and clear justifications, so that the result is realistic with an target for growth.

There are different ways to optimise profit and we will review how this is done effectively consider pricing, ancillary spend and the cost per sale.