Theresa started her career as a Receptionist at the Kei Apple Hotel (now the Palm Gardens) in early 1993 before moving into revenue management. The hospitality bug bit hard and she has since had the opportunity work in some of South Africa’s most prestigious hotels including Protea Hotel Ritz, Protea Hotel President and the Winchester Mansions Hotel.

It was during her time at the Winchester Mansions that Theresa first explored revenue management. Being an analytical thinker and numbers boff, it was a match made in heaven. She was involved in the installation of IDeaS RMS, as a pilot site for Southern Sun Hotels revenue management project.

After a 12-year career with The Vineyard, Townhouse and Oude Werf hotel group, she left her position as Group Revenue Manager to found her own consultancy.

“I offer your business 15 years of tactical and strategic Revenue Management Experience in some of South Africa’s top hotels. With 13 years of user experience on the IDEAS Revenue Management System, I have become a leader in software integration for revenue optimisation.”


Apart from her role as founder and specialist at Revenue Resolutions, Theresa is also a busy mom of two. When she’s not cheering her son on from the soccer field sidelines, she is encouraging her daughter’s passion for animals, watching her at her horseriding lessons or pinning another masterpiece to the fridge door! A successful businesswoman, Theresa’s life philosophy is “Live the life you imagine instead of continuing to imagine the life you want to live and doing nothing about it.”

“Theresa Prins was with us in the capacity of Group Revenue Manager for 12 years from 2005.

During this time she established a professionally run Revenue Dept. with four staff members. She also initiated and procured and managed the necessary systems for the dept. to run effectively that all linked to the group PMS.

The group was taken rapidly into an environment that allowed very effective revenue management and soon margins we realised that in prior years were lost. This grew our revenue base and yielding very effectively, and allowed for proper decision making in our 3 properties. Theresa would often make a concerted case for revenue decisions that in almost all cases paid healthy dividends, and, earned herself & dept. the respect of the Board and Executive.

She has now started out into the business world providing this much needed service to the industry. She will certainly be missed by all here.”

Lex Petousis | Director
Vineyard Hotel | Townhouse Hotel | Oude Werf Hotel