REVENUE MANAGEMENT MASTERCLASS

BEGINNER

Master the basics of Revenue Management for hotels, boutique hotels, spa and wellness centers, parking facilities, restaurants and conference centers.

Begin your journey to revenue management expertise with our 6-week online course designed to give you both the theoretical and practical knowledge to manage your properties revenue optimisation or begin a career as a revenue manager.

WHAT WILL I LEARN?

  • The basic concept of revenue management
  • How to measure my revenue performance
  • The daily management of revenue decisions
  • What to consider while forecasting
  • How to set up my pricing structure and manage public rates
  • What I need to start an effective revenue management process

COURSE CURRICULUM

Master the basics of revenue management from how to start the process to managing daily revenue management decisions.

WEEK 1 : Understanding Revenue Management (RM)

In our first week we start off by exploring the basics of revenue management including what exactly it is, why do we need it, how do we measure it and where can we apply it.

WEEK 2: Benchmarking

In our Benchmarking session you will learn how to measure how well your strategies and campaigns are performing.

WEEK 3: Tactical Revenue Management

In our third week we explore daily revenue management techniques including pricing decisions, restrictions and other revenue drivers.

WEEK 4: Tactical Revenue Management (continued)

In Week 4 we continue our tactical revenue management learning. This section will upskill you with proven strategies and practical examples of successful revenue management practices.

WEEK 5: Forecasting

Forecasting is a major cornerstone of revenue management and is centered around predicting what the future holds.

WEEK 6: Pricing

Getting a firm grip on your pricing structure and pricing correctly to the public is an integral part of a revenue managers duties.

YOUR INSTRUCTOR

Theresa Prins is the founder and chief revenue manager at Revenue Resolutions. With over 15 years experience in the revenue optimisation field within some of South Africa’s top hotels and resorts, Theresa brings her unique expertise to this online course designed to train and upskill students in this niche and in-demand discipline¬†

COURSE PROCESS

STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
STEP 6

Pre-reading will be sent to you 2 days prior

One hour of theory will be conducted per session

30 Minutes Q&A will be done in the session

Assignments will be given in each session

Assignments are due prior to the next session

Assignments will be marked and scored

WHAT'S INCLUDED?

1 HOUR LONG WEEKLY LIVE LECTURES ON SKYPE
30 MINUTES INTERACTIVE Q&A AFTER EACH THEORY LESSON
COURSE NOTES AND 6 ASSIGNMENTS
AN EXPERIENCED LECTURER
DOWNLOADABLE VIDEO RECORDINGS OF YOUR LECTURES
A CERTIFICATE OF COMPLETION

READY TO TAKE YOUR CAREER TO THE NEXT LEVEL?