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Category: OTA

The online revolution is cultivating customer confusion

The online revolution is cultivating customer confusion

Posted on September 30, 2019 by Shelley

Since OTAs make it difficult to tell the difference between hotel rooms and sectional title ones, guests may be disappointed in what they get for their money. This leads to negative customer experiences and bad reviews for the hotel. There can be no doubt that Booking.com and similar online travel agencies (OTAs) have revolutionised the […]

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