As everyone is working on post COVID strategies at present, one of the most asked questions we are faced with is what needs to happen with our rates. We all know that our number one focus in phase one of the strategy will be to recover demand as much as we can, but to what […]
Since OTAs make it difficult to tell the difference between hotel rooms and sectional title ones, guests may be disappointed in what they get for their money. This leads to negative customer experiences and bad reviews for the hotel. There can be no doubt that Booking.com and similar online travel agencies (OTAs) have revolutionised the […]
The tourism numbers are in and unfortunately they have not made for pleasant reading – for accommodation providers and the tourism industry as a whole. According to the PwC report, growth in foreign visitors to South Africa dropped to 1.7% last year, down from the 2.4% gain in 2017 and the 12.8% increase in 2016, […]
Airbnb is in the news again as government looks to apply regulations to the accommodation disruptor. And while traditional accommodation providers may see this as the first step in restricting the disruptor, the reality is that they are not going away. So how do traditional accommodation providers make it work? Airbnb, for their part, seldom […]
While both departments ostensibly work for the same hotel, their goals are often at opposite ends of the spectrum. To ensure both profit and good customer service, they need to be more closely aligned. Although alignment between the commercial departments of hotels should be a given, this is not always the case, particularly in regard […]
Revenue management specialists, Revenue Resolutions, has entered into a collaboration with Amistad Partners, a multilingual sales, marketing, revenue management and distribution company focussing the MICE, corporate, hi-end leisure travel and entertainment industries. Revenue Resolutions joins a network of Amistad strategic partners in Europe, the Americas, Asia and the Middle East. Headed up by Theresa Prins, […]
As in an economic cycle, hotels have business peaks and troughs and your pricing strategy must make provision for this. You can often predict these cycles, but what is more challenging to predict is how severe the troughs and peaks will be. Outside influence like natural disasters and protests, etc are impossible to predict, but […]
During times of low demand, it is only natural to offer discounted rates to stimulate interest and incentivise customers to book your hotel – but what happens in distressed demand time when everyone is fighting for the same customer? When business becomes so cut throat that we undercut our competitors at all cost, we set […]
Struggling with a drop in bookings at your hotel, guesthouse or bed and breakfast? In this 20 min video, we discuss Revenue Strategies to Combat Low Demand Periods. You can access the FREE Revenue Management E-Bundle here: https://lowdemandstrategies.gr8.com […]
Having attended a number of hospitality stakeholder meetings last week, it appears that most hoteliers in Cape Town are not planning to charge cancellation fees for reservations that are cancelled due to the drought in the Mother City. Is this really the right decision? Many a decision is made based on emotion and the drought […]